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  • Lisa Place

Cause Marketing Saving Our Animals

Updated: Feb 16, 2020


Australia has experienced the most horrific fires as we all know too well.


Your business may want to consider a Cause Marketing Campaign to help these animals and choose the right Brand to align your company with.

The right cause alignment and delivery is critical to supporting both your company and the cause.


At Brand Conscience will help you do good for this world with an effective Cause Marketing campaign where you can do more good.




What is Cause Marketing?


The following extract from the Effie Awards explains the terms.

Source https://effie.org/positive-change


Positive Change Effie Awards

The Positive Change Effies Awards, run in collaboration with the World Economic Forum, are held in multiple Effie programs worldwide.  Visit Effie Partner programs directly to learn more about entering their Positive Change Effie categories here. The Positive Change Effies reward and celebrate the brands and non-profits that are promoting the greater good through marketing communications.  The programs has two tracks - Environmental and Social Good. Positive Change - Environmental:     •    Brands:  Recognizing brands with marketing programs that have measurably shifted audience (B2B or B2C) behavior toward more environmentally sustainable choices, and/or grown demand for more sustainable products and services by incorporating environmentally-conscious messaging into their marketing communications.      •    Non-Profit:  Recognizing non-profit organizations and associations  with marketing programs that have measurably shifted audience (B2B or B2C) behavior toward more environmentally sustainable choices, grown demand for more sustainable products and services, and/or measurably drove positive impact for its cause by incorporating environmentally-conscious messaging into their marketing communications. Positive Change - Social Good (Formerly GoodWorks in North America):     •    Brands:  Recognizing brands that are making the world a better place by using the power of their communications platforms for "good."  This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (health, education, community, family, etc) and successfully related that cause back to the company's overall brand strategy, resulting in positive business and social impact.       •    Non-Profit:  Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and proven results in support of the cause. Positive Change Effie Category Definitions: Defining Sustainability

Sustainability in the context of the Positive Change Effie Award is as defined by the Brundtland Commission:  “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” World Commission on Environment and Development (WCED). Our common future. Oxford University Press, 1987, p. 43.


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